5. How Did You Attract/ Address Your Audience?

To firstly address our audience and create feedback, we posted our opening sequence onto Social Networking website Facebook. We wanted to see how successful our media product would be and see exactly how much appeal it would create.
From looking at our audience feedback from Facebook, we can see that the comments on our media product were all very positively opinionated and helpful towards our understanding of how much attraction we had created. Comments such as "The use of music emphasised the the confused nature of the character" really made us feel positive about our final product, as this one one of the key goals we were trying to reach. Others commented on the "state of mind" also, which was another thing that we were trying to address and convey in great detail. Our feedback was everything we had hoped for, and on facebook everyone who had given us feedback gave great comments and we really acknowledged everything they had said. Through looking at who exactly commented our our media product, we had worked out that the audiences age range was between 15-18 years old, which is exactly the type of audience we had hope to appeal to. We can see from audience feedback, and people using the "like" button towards our media product but not commented also found our opening sequence appealing. This reinforced our thoughts on the fact that we had used our genre conventions correctly and not created any confusion during the running of the film.

Before we had posted our final media product onto facebook, the group collected a couple of year 12 students, aged between 16-17, to watch out opening sequence and comment on exactly what they thought. We chose this age to ask to watch our media product, as again it fitted into our chosen certification of our opening sequence and the audience age range we were hoping to attract. One of the comments we got after being watched was "Why is she doing this?". This was due to the fact of our media product not being initially finished at this stage and we had not yet added the additional filming which establishes that our character has taken drugs. This comment reinforced the fact that we needed to use the additional filming to ensure that there was a clear outlook on our storyline and no further confusion for the audience. As you can see again in our feedback, after we had acknowledged this audience feedback and added the additional filming, it made it clear to a wider audience and everyone who watched our media product understood our opening sequence greatly.

As our media product is left on a slight cliffhanger at the end, show our character passing out looking up at the sky and then back to waking up the morning after, we had feedback from the audience saying that ending our opening sequence like this created great suspense and left them wanting to watch more and know what would happen next. "I really want to know what happens next!".
We also attracted our audience by using a variety of camera movements, shots and editing techniques to engage our audience and make the audience more intreged and excitied whilst watching our opening sequence.

To attract our audience, we used a modern highstreet fashion costume and a stereotypical storyline including a Young Adult female actress.
We found this would mostly attract our audience in the same way that hit TV series Skins had done for their target audience. As we had based our certification and audience range on the same type that Skins attracted, we felt it was neccessary to use similar aspects and techniques this TV series used during its production. We felt that doing this had worked excellently as we had numberous comments on the costume choice and stereotypical storyline; "This looks like something out of Skins".