2. How Does Your Media Product Represent Particular Social Groups?

During our opening sequence, we only include one character;- a young adult who is played by close friend Jessica Hutchinson. Through costume and characterisation our opening sequence represents a modern day typical female young adult representing the typical popular social group similar to characters out of our researched programme Skins, for example the character Effy. We knew this stlye would be popular with our target audience of Young Adults/ Adults, as the programme Skins is a very popular TV series and also appeals to the same target audiences. We characterised and represented our character as a stereotypical modern day Young Adult who was getting into trouble, a party animal and drink and drug abusing. We represented our character as a mirror image of our target audience.
For costume and make-up we used a handmade dress similar to the style clothing made by famous Highstreet store Topshop. We also put lots of jewellery on our character, as this is the trend at the moment withing Young Adult ages in reality. By using this as costume we managed to create and represent a modern day stereotypical Young Adult who likes to get dressed up and have fun.
For make up, we used eyeliner and red lipstick and smudged it around the characters face. We did this to give a clear visual outline of the state of mind the girl was in after taking drugs and to show that she was not in total control of her body and actions. We also decided to create this look, as it gave a representation of a stereotypical drunken Young Adult after a night out. This will appeal to the target audience as it makes the character seem more realistic and much of the audience can probably relate to similar circumstances. Cultural signifiers like her clothing, make-up and jewellery show that our character has been on a night out which leaves the confusion of how she ended up in the woods the morning after.