4. Who Would Be The Audience For Your Media Product?

From our research on age and audience, we have managed to produce a pie chart showing which age mostly watch Psychological Thrillers. As you can see, the pie chart shows that the most common audience that this type of genre appeals to is to the ages between 15-20 years old. This was initially what we thought our target audience would be and know it is backed up by research as well. Research also showed us that Psychological Thrillers are most popular with Teenage/ Young Adult males, but also is still appealing to females of this age also. With this in mind i feel that our media product does appeal to both male and female audiences, as we used a basic Psychological Thriller storyline, yet included modern day highstreet fashion and a stereotypical Young Adult female actress. Putting our actress in modern highstreet fashion clothing as representing her as a stereotypical youth would not also appeal to our audience better, but it also creates a subcultural group audience as it reflects a realistic aspect to modern day lifestyles.

As our media product is based around the effects of drug abuse, the BBFC (British Board of Film Classification) states that our media product must be certified to the rating 15. The BBFC permits the following within the bounds of the 15 certificate:
"Theme: No theme is prohibited, provided the treatment is appropriate to 15 year olds.
Language: There may be frequent use of strong language; the strongest terms are only rarely acceptable. Continued aggressive use of strong language and sexual abuse is unacceptable.
Nudity: There are no constraints on nudity in a non-sexual or educational context.
Sex: Sexual activity and nudity may be portrayed but without strong detail. The depiction of casual sex should be handled responsibly. There may be occasional strong verbal references to sexual behaviour.
Violence: Violence may be strong but may not dwell on the infliction of pain, and of injuries. Scenes of sexual violence must be discreet and brief.
Imitable techniques: Dangerous combat techniques such as ear claps, head-butts and blows to the neck are unlikely to be acceptable. There may be no emphasis on the use of easily accessible lethal weapons (in particular, knives).
Horror: Sustained or detailed infliction of pain or injury is unacceptable.
Drugs: Drug taking may be shown but clear instructive detail is unacceptable. The film as a whole must not promote or encourage drug use."
http://www.bbfc.co.uk/

As you can see, the certification of our media prorduct also reflects the age range and type of audience we are likely and also wanting to appeal towards.